Marketing Education Pt. 15

Marketing Education Pt. 15

Appendix 3

Questionnaire Disruption Methodology:

Stratified Clusters: are often employed to reduce the cost and the time of sampling a population spread over a large area. Canada Post offers convenient delivery routes which are, in fact, clusters. Because business in the Duggan Street, Cromer Avenue, and Pinsent Drive cluster is much like business in the Harris and Bailey streets cluster, the latter was ignored. The downtown and Lincoln Road West clusters were also included for their professional services, restaurants, and entertainment. The three clusters, Cromer, Downtown, and Lincoln Road became stratified once lock box mail delivery was ignored over letter carrier (mailperson) delivery. It must therefore be noted that the sampling methodology is not purely random. It does however represent 38 percent of local businesses, well above the minimum necessary to provide reliable data. One important note, the information provided in the source for sampling methodology noted that successfully completing two statistics courses does not adequately cover sampling theory.

Mail map diagram marketing

Informal Works Cited

The Expert Group:

Scott Dawe, Development Officer Atlantic Canada Opportunities Agency. Interviewed February 9, 2007

Sheri Osmond, Account Manager – Small Business, CIBC. Interviewed February 9, 2007

Dexter Fewer, Development Officer Central Community Development Corp. (CBDC). Interviewed February 9, 2007

Sean Cooper, Executive Director, Exploits Regional Chamber of Commerce. Interviewed February 15, 2007


Heather Thistle. Interviewed March 1, 2007

Tom Pinsent, Business Instructor, College of the North Atlantic. Interviewed Ongoing January 04, 2007 – Publish Date

Susanne Ivey, Business Instructor and Program Coordinator, College of the North Atlantic

Interviewed Ongoing January 04, 2007 – Publish Date

Jan 23 2007

Jan 29, 2007

Jan 29, 2007 Business Start-up Assistance

February, 8, 2007 Wacker, Watts

Curties, Ben

Stats Canada 12 February 2007

Grand Falls-Windsor Online 12 February 2007.

Cappo, Joe. The Future of Advertising

Halliday, Jean. Advertising Age February 12, 2007:page 1

Lind A. Douglas, William G. Marchal, Samuel A. Wathen. Basic Statistics for Business and Economics fifth ed. McGraw-Hill Irwin, Toronto p:216-127